#1: Structuring the individual list items. Getting structure right isn’t particularly tricky, but it does take some thought. Shows how many different websites are linking to this piece of content. This is a variation on the list post, and not only an easy way to structure a post but also an easy way to come up with some great content. Eat spicy foods.”. You can find some of these in the People Also Ask (PAA) box in Google. Recommended reading: How to Craft the Perfect SEO Title Tag (Our 4‑Step Process). If, then, you’re an employee for a nonprofit organization, there are ample opportunities to drive more donations with email. Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Source: Really Good Emails. If you have just a few experts on board, it makes sense to ask them each several questions in order to provide enough content. If writer’s block has gotten the better of you and you’re sick of staring at a blank page, blog post templates might be the solution. Expanded definitions explain the meaning of a thing or concept, before going into more detail about it. Every blog post has four key elements: 1. For bloggers, this is good news. I like the inclusion of a company name, since it reminds the recipient why they’re getting the email. What will you be doing differently when you plan and structure your next post? Shows estimated monthly search traffic to this article according to Ahrefs data. Syed you’re good. Doing this may help us to win the snippet, rank higher, and get more traffic. But the question is, what type of content should you create? If you liked this article, then checkout my 14-point blog post checklist that you can use before you hit publish. These emails typically require the reader to verify their email address, showing “above average” interest in order to become part of a mailing list. How to get started with affiliate marketing, 10 Tips for Making Cold Brew Coffee Using a French Press, How to Brew Cold Brew Coffee In French Press, What Is Cold Brew Coffee? You know your first line needs to keep them reading. Just make sure it’s readable and aligns with the content that you’ll be sharing in your blog post. Your priority is to write a good definition above all else. In this post, we’ll cover four blog post templates to help you write great content faster, and when to use them. To make the relationship work, you need to deliver on that promise. 5. Here’s a good example of establishing trust from our blog: Adding jump links below this just makes life easier for the reader. If you’re teaching people how to do something, they’ll want to know why they should trust you. Why is WordPress Free? the first person to email you back goes first in the post). Here’s what you need to know about writing compelling CTAs. Once you have that, you can expand each instruction into it’s own section with more details or simply use your ordered list format. Many bloggers do this alphabetically by surname to avoid suggesting that one expert is “better” than another. Also make sure you’re following me on Twitter because I share tons of awesome resources there. Don’t be afraid to mix things up where necessary. Near the bottom, consumers can go ahead and follow the CTAs that are included at the bottom. Minimalists rejoice. Chances are they weren’t a million miles apart in terms of format. You can do this for other people’s great content or for content on your own blog – e.g. That’s why it’s important to click on at least 4-5 of the results and scan them, make notes, and try to think of ways you can make your article better. It is helpful and straightforward. Just know that search intent isn’t always clear cut. 2. Jot down step by step instructions in an ordered list format. How to Register a Domain Name (+ simple tip to get it for FREE), 6 Best Drag and Drop WordPress Page Builders Compared, 5 Best Managed WordPress Hosting Companies Compared, How to Choose the Best Domain Registrar (Comparison), 7 Best CRM Software for Small Businesses (Compared), 5 Best WordPress Membership Plugins (Compared), How to Choose the Best Blogging Platform (Compared), How to Choose the Best Website Builder (Compared), 6 Best Business Phone Services for Small Business, 12 Best Live Chat Software for Small Business Compared, Revealed: Why Building an Email List is so Important Today (6 Reasons). Got a mistake that you see others making that I didn’t list? Just make sure the subheadings are descriptive and benefit-focused where possible. It should be written in a way that’s suitable for newbies. A round-up post brings together experts in your niche to share their thoughts on a particular question or topic. If you were writing a post about this topic, it would probably make sense to use the expanded definition format. When you first start blogging, you don’t really know how to put together a blog post. It’s fine to fix minor mistakes, and most people will be happy for you to cut their response down a bit if it’s too long. Every list item needs a subheading. Use one of these templates and fill in the blanks. You’ve done your keyword research and found that “french press cold brew” is a low-difficulty keyword with thousands of monthly searches. This is simple: Write your email like a typical how-to blog post. Send your own incredible opt-in emails Example: 10 Things Exceptionally Productive Entrepreneurs Do Every Day (Michael Simmons, Entrepreneur). Instead, end with something that briefly sums up the post. 2. Contact. This will entice folks to read each point. You may find that some experts provide a sentence or two and others write whole paragraphs. Ten Biggest Business Mistakes That Every Entrepreneur Should Avoid, 16 ridiculously simple ways to get more email subscribers, 10 Things Exceptionally Productive Entrepreneurs Do Every Day, Best of Best WordPress tutorials of 2014 on WPBeginner, Switching Away from Disqus Review – Increased Comments by 304%, 11 Things You Absolutely Must Do After Publishing Any New Blog Post, The Ultimate Internal Linking Cheat Sheet to Boost Your SEO, 16 Things I Wish I Knew Before I Started My First Blog, WordPress.com vs WordPress.org - Which is Better? The email looked like this: The best example of a cold email. Examples of Our Blog Post Writing Services. Then, drop a relevant and high-value call-to-action into your content. You may not even know if your blog post ideas are any good. You’d give the definition, then answer these questions under H2 subheadings. Here’s an example. Since the article structure varies for different types of blog posts, I’ll cover the most basic post structure and then give specific examples of article structures for list posts, roundup posts, review posts, and how-to posts. All Rights Reserved. If the whole point of reviewing/recommending is so you can use an affiliate link, include the link in key places in your post (otherwise people may just Google the name of the product) rather than just having it once. A great blog introduction starts with a great first sentence. Just summarize the process you taught people in the post. But not everyone is struggling. I'm usually right 6 out of 10 times. 3. Although these templates are a good starting point, know that they won’t work for every eventuality. Google works hard to rank the most useful results for searchers, so the top-ranking pages are a good proxy for search intent. If readers will find it hard to follow the ins and outs of your post without first understanding a thing or concept, then this is probably the best format. Thanks, Your email address will not be published. Every blog post is different, but most aren’t that different. For instance, in our list of Google ranking factors, we chose not to use numbers because all the points are of equal importance. List posts are best for non-chronological information. Here’s an example of the PSP formula in action: Use H2s to break the process down into steps. For example, take a look at our list of ways to find someone’s email address: You could rearrange any of these items on the list and the post would still make sense. Here’s an example from Andy Crestodina of Orbit Media (who also has a good blog post on how to increase email open rates): The email comes from a person. WordPress Hosting by SiteGround. Investor. Although it may sound like an easy task, making a quality roundups involve research and effort. It explains what a canonical tag is, what they look like, why they’re important for SEO, best practices, how to construct one, how to avoid mistakes, and how to fix existing issues—everything a beginner could possibly need to know. Let these compelling first sentences inspire your next post: When the waiter at Le Petit Cochon placed a disappointingly tiny plate of bacon-stuffed olives in front of me, I have to admit, I was as perturbed as you would be. For example, take our post about SERPs. How to [Achieve Desired Outcome] (Even If [Common Obstruction]), How to [Achieve Desired Outcome] (Additional Benefit), Step 1: Find keywords that perform okay, but not great, Step 2. When to send: Each time a new blog post or article has been published. Video email template Recently one of the readers emailed asking me about how to structure a perfect blog post that people want to read. Beyond that, feel free to make your title more compelling by adding a benefit or including relevant power words. A how-to post is fairly easy to write and structure specially when you put yourself in the reader’s shoes. Start with the definition. They don’t have to scroll through the entire list to understand what they’ll learn. You’ll sometimes see a mix of formats in the results and will have to use your best judgment. A simple sentence or a small conclusion is fine plus a call to action. Here is an example of what such an email looks like: Example of new employee announcement email Catherine introduces Ann to all the staff of Mediquick, mentioning she will be the new addition to the customer service team. I’m sure you have read plenty of list posts. Feel free to add context and make your title less dull with one of these formats: Don’t beat around the bush with a long introduction. This shows up to 50 questions containing your search term sorted by their monthly search volumes. #1: Putting the experts in a logical order. Assuming you’ve got that part down, use this email as an opportunity to get traction on new post. Travel and hospitality. If that’s not the case for what you want to share, then this isn’t the right template to use. The title:grabs attention and makes a promise (which needs to be fulfilled by the end of your post). The best practices are vividly executed in this email, and the message contains genuinely useful content presented in an attractive and digestible format. List posts, also known as listicles, are lists of tips, tools, techniques, myths, mistakes—anything that makes sense as a list. If you’re teaching people how to do something, and that process needs to be done in a specific order, then a step-by-step guide is the solution. If your post is about weight loss tips, don’t call it “13 Reasons Why You’re Not Losing Weight.”. For example, in a list of weight loss tips, “5. For example, with a list post, you might write: “Are you as shocked about #5 as we are?” If you maintain a social calendar, plug articles into it before writing. For that reason, there’s no point in writing a long introduction. #2: Separating your review into clear points. If you wonder how outstanding e-commerce brands are achieving email marketing success day after day, then keep reading.. From world-class copywriting to eye-catching design, I’ve gathered the nine best email marketing examples I’ve seen to inspire your future email campaigns. They don’t have to scroll … How to Get More Backlinks, How to Optimize for Google’s Featured Snippets, Duplicate Content: The Complete Guide for Beginners, our beginner’s guide to affiliate marketing. In fact, without a powerful end to your post, all the work … You can use the on-page report in Ahrefs’ SEO toolbar to see these at a glance. There are variations. Our welcome email, for example, currently comes from yours truly because I manage our blog's email subscriptions. But as always when blog writing, the goal isn’t just to write a great blog post, the goal is to write a better blog post than anything else published online before. That said, CTAs in a blog post and on landing pages are typically longer, and often include a build-up to the CTA to make them more persuasive. Figure out why you’re being outranked, Step 4. The first rule of a great blog post email is a great blog post. See 16 ridiculously simple ways to get more email subscribers in which Kevin Duncan uses “Here’s how to do it” below each tip. Every blog post deserves a conclusion. Here’s an example from our list of ways to get more views on YouTube: A step-by-step guide runs through a series of chronological steps to achieve an end goal. Whether you’re selling a product, a service, or a blog post, titling your emails to address a specific need of your audience is a great way to grab their attention and convince them what’s inside your email is worth their time. Saving money and being frugal with your wages is extremely popular as people have less and less money these days after paying rent, mortgage, bills etc. a “Best of Best WordPress tutorials of 2014 on WPBeginner”. The subject line gives just enough information to pique the audience’s interest without giving away the whole story. When writing a review or recommendation post, be careful with…. Be Short and Direct. This method seems to be especially useful for list posts with a compelling and descriptive title. In the example post, linked above, I first explain the mistake then explain what to do instead, for each mistake on the list. Recommended reading: How to Optimize for Google’s Featured Snippets. Just don’t force these if it feels unnatural. 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