MailChimp is an email service provider (ESP), which helps marketers send bulk emails to clients, customers, and other interested parties. Click this number in your report to open a list of subscribers who clicked. Click-Through Rate (CTR) is the percentage of people who clicked a link in your email. We put together a list of 2018 statistics we found in MailChimp reports. Mailchimp is a perfect option for experienced and novice email marketers. ... MailChimp Email Total Opens. MailChimp’s researchers are constantly analyzing data to help you make the most of your marketing campaigns. From this article you can learn: How to connect my MailChimp account with Slemma Before we get into how to use these figures, let’s quickly clarify what they all mean. Following our example graph, this means that the Total Clicks (regardless of whether they come from the same Subscriber or not) are 1.110 while Unique Clicks (clicks per Subscriber) are 900. Open Rate is the percentage of people who opened your email in the first place. You can use this knowledge to turn your email marketing campaigns into a successful tool: 1. Email Unsubscribes is the count of how many users unsubscrib... Track this metric. Step 2: Establish Your Average Open Rate. SendGrid will store tracking data for unique open events for up to 7 days. Email Total Opens (Custom data source) Email Unsubscribes. Unique Opens. Total … This is your baseline. MailChimp is one of the leading email provider. Open Rate vs CTR vs CTOR: What’s The Difference? Now, you can calculate your average open rate (and averages for other statistics) over the past 1-4 quarters. Unique Opens is each individual people who opened your email (they could have opened multiple times but will only display once). Nope. Click Rate is kind of irrelevant. Actual conversions obviously being as significant as anything else. This market leader has a blend of advanced features and a well-organized, intuitive user interface. Unique Opens vs All Opens I am unable to sort by 'Date/Time' in Unique opens. ... All Opens is how many total opens your email has, including the contacts who opened it multiple times (viewed in a pane, opened fully). Open Rate = Total Unique Opens / Emails Sent: report_summary_open_rate: METRIC: NUMBER: mailchimp_automations; mailchimp_automations_emails; Report Summary Opens : The total number of opens for a campaign. We typically put more weight into the Click-to-open rate (CTOR) which is the number of unique clicks divided by the number of unique opens. To calculate your average open rate during a specific period, add up all of your individual open rates, and divide by the total number of emails sent during that period. Clicks. Open Rate = (Total number unique opened ÷ Number of messages delivered) * 100; Open = tracking pixel loaded NOTE: If click is logged but no open is present, open is added to statistics. Clicked Number of recipients who clicked any tracked link. The number of unique opens divided by the total number of successful deliveries. Compare how your emails are doing with the average unique open, click, and bounce rates for thousands of Mailchimp users. Clicks per unique opens Percentage of recipients who opened your campaign and then clicked a link. In this way we adjust counts for when image blocking is in place. Click To Open Rate (CTOR) is the percentage of unique clicks... Track this metric. The “Unique opens” percentage is the number of unique individuals that have opened your emails, divided by the total number of Delivered messages. Looking for more visibility into your email performance? We also look at things like deliverability, open rate, conversion, and unsubscribe rate. 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